Print Newspaper Ad Costs
The cost of a newspaper ad depends on the publication’s location and circulation size, as well as the color, frequency, and day of the week your ad is published.
For example, a local paper may charge $12 per inch for a black and white ad, so a 4-inch by 10-inch ad would cost $480.
How do I advertise in the newspaper?
A Few Basic Pointers on Writing Your Own Newspaper Ad
- Headline. Get readers’ attention with a headline or an eye-catching phrase.
- Copy Length. Use a copy length that supports your message.
- The Biggest Waste.
- Newspaper Advertising Doesn’t Always Work For Small Businesses.
- Product Ad Dilemma.
Is newspaper advertising still effective?
Of course, sales of digital ads are growing and will continue to grow, but print advertising is hardly dying. If anything, it’s leveling off after a period of decline. That means it’s here to stay, and the truth is that the most effective advertising strategies will probably combine print and digital media.
How much does a full page ad cost?
On average, we observe estimate rates of around $150,000 USD for a full page ad in the New York Times. Still, this number is not set in stone and varies depending on your options of color as well as the section and even the context of your advertisement. On occasion, we also see the price being negotiated.
How much does print advertising cost?
Typical Cost: $500 to $20,000, depending on whether the publication is local or national, the size of your ad, whether you use color and if you’ve negotiated a multiple-ad rate. You can spend as much as $500,000 to buy the inside front cover of some national magazines!